Privacy Policy for She.E.O. Academy

Effective Date: June 18, 2025

We’re so glad you’re here! At She.E.O. Academy (a proud product of The Small Business Mom, Ltd.), your privacy and trust matter to us. This Privacy Policy explains what information we collect, how we use it (including with our AI-powered tools), how we keep it safe, and your rights as a valued member of our community.

By using our website, membership platform, AI tools, and services, you’re agreeing to everything below—so please read it through, and let us know if you have any questions!


Who We Are

She.E.O. Academy is a membership site and online community created by The Small Business Mom, Ltd. (“we,” “us,” or “our”). Our mission is to empower women (especially moms!) to build businesses on their terms. You can always reach us at support@thesmallbusinessmom.com or (720) 712-1217.


What Information We Collect

We collect information to provide you with the best possible experience, including through our interactive AI-powered features. Here’s what we gather (and why):
  • Personal Info: Name, email address, mailing address, phone number, payment info, and anything you share when you create an account, sign up for the Academy, fill out a form, interact with our website, or use our AI-powered tools.
  • Account Details: Username, password, membership level, preferences, and responses to onboarding or member quizzes.
  • Payment Details: When you make a purchase, your payment info is securely processed by our third-party payment processors (like Stripe, PayPal, or Keap). We never store your full credit card details.
  • Usage Data: We collect info about how you interact with our site and services (pages visited, resources downloaded, community participation, quiz responses, and interactions with our AI Membership Coach).
  • AI & Interactive Tools: When you use our AI-powered Membership Coach, quizzes, or lead magnets, we collect and store your responses, feedback, and preferences. This helps us personalize your experience, recommend resources, and offer tailored support and advice.
  • Cookies & Tracking: We use cookies and similar technologies to personalize your experience, remember your preferences, and track website analytics. You can adjust your browser settings to decline cookies if you prefer.


How We Use Your Information

We use your info to:
  • Set up and manage your membership account
  • Process payments and provide receipts
  • Send you important updates, newsletters, and member communications
  • Respond to your questions and support requests
  • Personalize your experience and recommend helpful resources
  • Improve our website, courses, and community offerings
  • Power our AI Membership Coach, quizzes, and lead magnets—using your provided info to offer interactive advice, support, and tailored recommendations
  • Collect and use feedback and testimonials (with your permission) to improve our services and inspire others
  • Meet legal requirements and protect our community
We’ll never sell your information. We only share it with trusted service providers who help us run the Academy (like payment processors, email providers, tech support, and our AI platform partners such as OpenAI)—and only as needed to deliver our services.


Membership Site & AI Tool Specifics

As a She.E.O. Academy member, your account info, membership details, and participation in our community (including Facebook groups, forums, and events) may be visible to other members, but only as needed for community interaction.

When you use our AI-powered Membership Coach, quizzes, or lead magnets, your responses may be processed by third-party AI services (such as OpenAI) to generate personalized advice, support, and recommendations. We store your responses and AI interactions to improve your experience, track your progress, and help us better serve you.

Please use good judgment when sharing personal details in public or group spaces. If you have concerns about what data is collected or how it’s used, just ask!


Payment Processing

All payments are handled by secure, third-party processors (like Stripe, PayPal, and Keap). They use industry-standard security and encryption. We only receive confirmation of your payment and basic transaction details—never your full credit card number. Please refer to their privacy policies for more details.


Children’s Privacy

Our site and services are for adults (18+). We do not knowingly collect information from children under 18. If you believe a child has provided us with personal info, please contact us and we’ll promptly delete it.


How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect your information. No system is 100% secure, but we do our best to keep your data safe from unauthorized access, loss, or misuse. Our AI and technology partners (like OpenAI) are required to follow industry-standard security practices as well.


Your Rights & Choices

Depending on where you live, you may have rights to:
  • Access, update, or delete your personal information
  • Opt out of marketing emails (we’ll always include an unsubscribe link)
  • Request a copy of your data
  • Object to or restrict certain types of data processing
To exercise your rights, just email support@thesmallbusinessmom.com. We may need to verify your identity before fulfilling your request.


Cookies & Analytics

We use cookies and analytics tools (like Google Analytics) to understand how visitors use our site, so we can make it better. Cookies don’t identify you personally, and you can control them in your browser settings. For more info, visit AboutCookies.org.


Social Media, Community Spaces, and User Content

If you interact with us on social media or post in our member groups, your posts may be visible to other members or the public (depending on the platform). Please remember that anything you share in public spaces can be seen by others—so share wisely!


Third-Party Links & Resources

We sometimes link to other websites, tools, or resources. We’re not responsible for their privacy practices, so please review their policies before sharing your info.


Data Retention

We keep your information as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. If you close your account, we’ll delete your info unless we’re required to keep it by law.
We may retain anonymized or aggregated data for analytics and service improvement, but this data does not identify you personally.


International Users

If you’re outside the United States, your information may be transferred to and processed in the U.S. or other countries. We comply with relevant data protection laws (like GDPR for EU residents) and will only transfer your info if permitted by law.


California and EEA Residents

If you’re a California resident, you have additional rights under the CCPA. If you’re in the EEA, you have rights under the GDPR. We honor all applicable privacy laws—just reach out if you need more info or want to exercise your rights.


Changes to This Policy

We may update this Privacy Policy from time to time. If we make a big change, we’ll let you know by email or a notice on our site. The latest version will always be posted here, with the “Effective Date” at the top.


Contact Us

Questions? Concerns? Just want to say hi?
Email us at support@thesmallbusinessmom.com or write to us at:
She.E.O. Academy / The Small Business Mom, Ltd.
Aurora, CO 80013
Phone: (720) 712-1217

Thanks for trusting us with your information. We’re committed to keeping it safe, using it responsibly, and supporting you on your business journey—both with real humans and smart technology!
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